Email & lifecycle
marketing assistant
Campaigns built and scheduled, abandoned cart and welcome flows actually finished, segments maintained and performance reported — the highest-return channel in ecommerce, run properly instead of occasionally.
Everyone knows email works, and almost nobody finishes the flows
Email is consistently the best-returning channel in ecommerce, and the standard state of it is a welcome flow with two emails, an abandoned cart that was set up at launch, and a campaign whenever somebody remembers.
The reason is not that owners undervalue it. It is that building and QAing email is fiddly, repetitive production work that always loses to whatever is on fire.
A dedicated assistant does the production. You keep the offer and the calendar; they build, test, schedule and report.
What they build
- Campaign production — Emails built in your template from your brief, links checked, mobile previewed, scheduled and sent.
- Automated flows — Welcome, abandoned cart and browse, post-purchase, win-back and replenishment flows built out fully with logic and timing.
- Segmentation — Segments built and maintained on real behaviour, with suppression and engagement rules kept current.
- A/B testing — Subject line and content tests set up properly, results recorded and applied rather than forgotten.
- List hygiene — Unengaged contacts sunset, bounces cleaned, deliverability monitored.
- SMS where you use it — Campaigns and flow steps built to the same standard, with consent handled correctly.
- Reporting — Revenue per email, per flow and per segment — so decisions are made on numbers.
What stays with you
Production travels. Offers, brand and the send button can stay with you as long as you want them to.
- Offers and discountingWhat you offer and what it costs you is a commercial decision.
- Brand and claimsCopy is written to your brief; positioning and any product claim is approved by you.
- Final send approvalKeep it if you want it. Many clients keep approval on campaigns and delegate flows once trust is established.
- Consent and compliance settingsSpam Act obligations sit with you as the sender; they operate within the rules you set.