Ecommerce
store manager
Listings built and optimised, collections merchandised, promotions built and scheduled, inventory kept honest and broken things found before customers find them — the daily operation of a store.
Store maintenance is infinite and always deferred
Every ecommerce owner has the same list: product descriptions that were never finished, images at the wrong size, collections that have not been merchandised since launch, a promotion that needed building last week, stock levels that are wrong on the marketplace.
None of it is urgent, and all of it costs money — in conversion, in oversells, in the promotion that went out late.
A dedicated store manager makes the list finite. It is one of the most immediately measurable offshore roles in any industry, because the work is visible on the site the same day.
What they run
- Product listings — New products built end to end — copy from your brief, images sized and named, variants, tags, metafields, SEO fields.
- Merchandising — Collections curated and re-sorted, bestsellers surfaced, out-of-stocks demoted, cross-sells set.
- Promotions — Discounts, bundles and campaign pages built and scheduled, then checked live and taken down on time.
- Inventory hygiene — Stock levels reconciled across store and marketplaces, oversells prevented, low-stock flagged for reordering.
- Marketplace sync — Listings maintained on Amazon, eBay and other channels with pricing and content consistent.
- Store QA — Broken links, missing images, failing filters and checkout issues found by routine checking rather than customer complaint.
- Reporting — Sales by product and collection, conversion, and what stock is dead — weekly rather than never.
What stays with you
Execution travels. Pricing strategy, brand voice decisions and anything that spends money do not.
- Pricing and margin decisionsThey implement your pricing. What you charge and what you discount is yours.
- Ad spendBuilding a campaign is not authorising a budget. Spend authority stays with you.
- Brand voice sign-offThey write to your brief and guidelines; new positioning is your call.
- Payment and payout settingsNo changes to gateways, bank details or payout configuration.