CRM & lead nurture
administrator
Pipeline kept honest, leads followed up on a real cadence, annual reviews and fixed-rate expiries booked before the client shops elsewhere — the back book most brokers know they are neglecting.
The best mortgage lead is the one you already settled
Every broker knows their existing book is their best source of business, and almost every broker under-works it. Fixed rates expire without a conversation. Annual reviews never happen. Referral relationships go quiet. Meanwhile the same broker spends money on new leads.
It is not a knowledge problem — it is that the follow-up is endless, unglamorous and always second to whatever settles this week.
A dedicated CRM administrator makes the back book systematic: expiries diarised, reviews booked, nurture running and the pipeline accurate enough to trust.
What they run
- Pipeline hygiene — Every opportunity with an accurate stage, next action and date — so your pipeline reporting is worth reading.
- Lead follow-up — New enquiries worked to a real cadence over weeks, not one attempt and a shrug.
- Fixed-rate expiry programme — Expiries tracked and clients contacted ahead of time to book a conversation with you.
- Annual review booking — A rolling programme of review conversations booked into your diary rather than intended.
- Nurture campaigns — Email and SMS sequences built and maintained in your CRM, with content to your brief.
- Referral partner touchpoints — Agents, accountants and planners contacted on a schedule so relationships do not go cold.
- Reporting — Where leads come from, what converts, and how much of the back book has been touched this quarter.
The credit advice line
Booking, chasing and data work travel. Any conversation about product or suitability is the licensed broker's.
- Credit adviceNever. They book the conversation; you have it.
- Rate discussionsNo indicative rates or product comparisons, even informally.
- Marketing claimsCompliance-sensitive marketing content is approved by you or your licensee before it sends.
- Client data useConsent and marketing rules under the Spam Act sit with you as the sender.