Marketing & creative
agency production
The production layer of an agency — campaign build, design and video production, scheduling, reporting and delivery admin — so your strategists and creatives spend their hours on the work clients actually pay for.
Agency margin dies in production
An agency sells strategy and creative and bills for time. What erodes the margin is production: resizing an asset for six placements, building the same campaign structure for the fourth client, assembling a monthly report, scheduling a content calendar, chasing client approvals.
It is real work and it has to happen, but it is being done by people whose rate assumes they are doing something else. So either the margin absorbs it or it happens after hours.
Offshore production capacity fixes the arithmetic directly. The strategy and the creative direction stay in-house; the execution scales without scaling your salary bill.
What an agency hands over first
- Campaign build — Ad sets, audiences, tracking and creative uploaded and configured to your brief, ready for your review before anything goes live.
- Design production — Master creative resized and adapted across every placement and format, to spec, without a designer doing it.
- Video editing and repurposing — Long-form cut into the short formats each platform wants, subtitled, thumbnailed and delivered.
- Content scheduling — Calendars built and scheduled across every client account, with approvals tracked.
- Reporting — Client dashboards and monthly reports built once and produced consistently rather than rebuilt by hand each month.
- Landing page and email build — Pages and campaigns assembled from your wireframes, tested end to end before handover.
- Client delivery admin — Approvals chased, assets collected, timelines tracked and status kept current so account managers stop chasing.
- Internal ops — Timesheets chased, project boards accurate, and resource planning data reliable enough to use.
Roles for agencies
Graphic designer
Production design, resizing and adaptation at volume.
Explore →Video editor
Editing, repurposing, subtitling and thumbnails.
Explore →Digital marketing assistant
Campaign build, scheduling and reporting.
Explore →SEO specialist
Technical audits, on-page and content briefs.
Explore →SEM specialist
Paid search build, management and reporting.
Explore →Copywriter
Production copy to brief and to brand voice.
Explore →What stays in the agency
Production travels. Strategy, client relationships and anything that spends a client's money do not.
- Strategy and creative directionWhat the campaign says and why is what clients pay you for. Never delegated.
- Client relationshipsThey produce; account managers own the relationship and the results conversation.
- Ad spend authorisationBuilding a campaign is not authorising a budget. Spend approval stays with you.
- Client data accessGrant per-client access rather than blanket access, and check your own client agreements on subcontracting first.
Specialist roles for agencies
Three dedicated roles that take production off billable people without touching strategy.