Production
designer
Master creative adapted across every placement, format and platform — sized, spec-checked, named to convention and delivered on time — so your designers concept instead of resizing.
Your designers are resizing, and it is costing you the concept work
A campaign is one idea and forty assets. Every placement has its own dimensions, safe areas, file weight limits and text rules, and each one has to be built, checked and named properly.
That work is done by designers whose rate assumes they are designing, and it is the reason concept work happens after hours. It is also the least interesting part of their job, so it is where turnover starts.
A production designer takes the adaptation. Your designers keep the concept, the art direction and the client presentation — which is what the agency actually sells.
What they produce
- Format adaptation — Master creative adapted across every placement and aspect ratio, with composition rebuilt rather than stretched.
- Spec compliance — Dimensions, file weight, safe areas and platform text rules checked before delivery, so nothing bounces at upload.
- Asset naming and delivery — Files named to your convention and delivered in the structure your ad platforms and clients expect.
- Template building — Repeatable campaign structures built as templates, so the fifth client of the same type takes an hour rather than a day.
- Presentation and deck production — Client decks assembled and formatted from your content to your template.
- Static and animated variants — Static, animated and short-form video variants produced from the same master.
- Version control — Rounds tracked properly, so the approved version is unambiguous and the client never receives round two by mistake.
- Asset library upkeep — Client brand assets organised, tagged and current, so nothing is recreated or used out of date.
What stays in the agency
Production travels. Concept, art direction and client relationships do not.
- Concept and art directionThe idea and the visual direction are what clients pay you for. Never delegated.
- Brand guideline decisionsThey work within guidelines; changing or interpreting them is your creative lead's.
- Client presentationThey produce the deck; you present it.
- Client data accessGrant per-client access, and check your own client agreements on subcontracting first.