Reporting
analyst
Dashboards built once and maintained, monthly reports produced on the same day every month, and the commentary drafted so your account managers edit rather than assemble.
Reporting is the most-promised and least-delivered agency deliverable
Every agency promises monthly reporting. Most deliver it late, inconsistently, and rebuilt by hand — because it lands on account managers at the busiest point of the month.
Clients notice. A report that arrives on the fourth of every month, with the same structure and a clear narrative, is one of the cheapest retention tools available. A report that arrives when someone gets to it undermines everything else the agency does well.
A dedicated analyst makes it mechanical. Built once, produced reliably, with commentary drafted for your account manager to sharpen.
What they produce
- Dashboard build — Client dashboards built once against your template and data sources, so the numbers assemble themselves.
- Monthly report production — Reports produced on a fixed date for every client, in the same structure, without anyone rebuilding a deck.
- Commentary drafting — A first-draft narrative — what moved, what did not, what changed — for your account manager to edit rather than write.
- Data validation — Numbers checked across platforms before they reach a client, so discrepancies are caught internally.
- Tracking audits — Broken conversions, missing UTMs and double-counted events found before they invalidate a quarter of reporting.
- Cross-client benchmarks — Internal benchmarks assembled so you can tell a client whether their result is good, not just what it was.
- Ad-hoc analysis — Pulls and breakdowns for client questions and pitch work, prepared to a brief.
- Internal reporting — Agency-level views — retainer performance, hours against scope, campaign outcomes.
What stays in the agency
Assembly and analysis travel. Interpretation for the client, and any commitment about performance, does not.
- Client interpretationThe conversation about what results mean and what to do next is your account manager's.
- Performance commitmentsNo forecasting or promising to a client.
- Strategy recommendationsThey surface patterns; the recommendation is yours.
- Data accessRead access is usually sufficient. Grant per client rather than globally.