Campaign build
specialist
Campaigns built to your brief across every platform, tracking wired and tested, landing pages assembled, and everything QA'd end to end before it reaches your review — or the client.
Strategists are spending their day in ad platforms
The strategy for a campaign takes an hour. Building it takes a day — ad sets, audiences, creative uploads, naming conventions, UTM parameters, conversion events, landing page assembly, then testing that any of it actually fires.
That day is being spent by the person who should be on the next client's strategy, and it is why agencies cap out on accounts per strategist rather than on demand.
A build specialist takes the construction. The strategist briefs and reviews; the client-facing thinking stays where the value is.
What they build
- Campaign structure — Ad sets, audiences and budgets built to your brief and your naming convention, so reporting is coherent later.
- Creative uploads — Every variant uploaded to the right placement with copy applied and previews checked.
- Tracking configuration — UTMs, conversion events and pixel or tag setup configured and tested with a real submission — not assumed.
- Landing page assembly — Pages built from your wireframe or brief, forms wired, mobile checked, and the whole path tested end to end.
- Email and automation build — Sequences and flows built in your client's platform, with logic and timing tested before activation.
- Pre-launch QA — A written checklist run before anything goes live — the step that catches the broken form and the untracked conversion.
- Campaign hygiene — Naming, structure and taxonomy kept consistent across accounts, so cross-client reporting is possible.
- Post-launch checks — Delivery and tracking verified in the first 24 hours, with anomalies flagged rather than discovered at month end.
What stays in the agency
Build travels. Strategy, spend and client relationships do not.
- StrategyWhat the campaign should say, to whom, and why is what clients pay you for.
- Ad spend authorisationBuilding a campaign is not authorising a budget. Spend approval and launch stay with you.
- Optimisation decisionsThey can report and flag. Deciding to reallocate budget or kill an ad set is a strategist's call unless you delegate it explicitly.
- Client results conversationsYours.